News ID : 4755
Publish Date : 19 February 2024 - 13:06
The XTRIM brand has become one of the most important cars in the country's media these days with its luxury full-size SUV, the XTRIM VX.
Khodrocar - In this regard, in the previous articles, we examined the features of the Extreme XTRIM flagship in order to answer the question why VX will be the flagship of luxury cars in the Iranian market. In this article, we will examine the design language of this car.

Innovation and art, the spirit of VX

The Xtreme XTRIM brand was established in 2019 and has developed rapidly in the luxury car segment. This brand has built the foundation of its cars on the M3X platform and has used some capabilities from the world's top factories. The inspiring philosophy of this brand is a combination of the two words "exploration and art" and the VX design concept is a demonstration of this. It is a philosophy that offers a unique combination of luxury, innovation and artistic design.


The basis of the extreme XTRIM design philosophy

XTRIM has been more than just a car manufacturer since its inception. A brand with a long-term vision that is established on the principles of "exploration and art". XTRIM started its journey at a high speed by introducing its first model in 2019. Insfar, based on extensive research and market understanding, targeted a specific segment of society, the successful urban professionals. 

The community is mainly between the ages of 40 and 50, who see their vehicle as a reflection of their journey and personal achievements. These people are not just looking for luxury. They are looking for vehicles that reflect their spirit of exploration and artistic flair. XTRIM has effectively capitalized on this niche through a focus on innovative design, creating not only cars, but symbols of status and personal achievement.


XTRIM European design

The heart of the XTRIM VX design lies in its European design center, which is strategically located in the German automotive industry. This creative center is where ideas become reality, guided by a team of experts who are not only skilled in luxury car design, but also familiar with the nuances of European and global lifestyles. Intim's approach is simple yet profound: to create beautiful and innovative vehicles that resonate with the diverse lifestyles of their European and global customers. 


The VX design philosophy is rooted in the meticulous attention to detail that characterizes top brands. The team focuses on the choice of materials, finishes, textures and fine details, ensuring that every component matches the vision of elevating the XTRIM to the pinnacle of luxury production. A prime example of this is the panoramic screen, an innovative feature inspired by the majestic wingspan of an eagle in flight, symbolizing freedom and power.

Creating a special sensory experience

In the world of luxury cars, the choice of materials and colors is as important as the design itself. VX distinguishes itself by using mysterious colors and creates a warm and pleasant interior. The careful selection of materials such as wood and leather, combined with high-combination stitching, is not just for aesthetic appeal. It's about evoking a certain feeling—that of beauty, comfort, and coziness in a perfect, relaxing environment. This approach is based on thoughtful and deliberate design. Every element, from the mood to the storytelling, aims to immerse the customer in an experience beyond the ordinary that focuses on creating an atmosphere based on relaxation and pampering, a space reminiscent of a luxurious day at a chic spa, resulting in new benchmarks in automotive interior design.


Achievements

XTRIM VX is the amazing soul of automotive engineering that combines beauty with advanced technology. With dimensions that flaunt its presence and stature, the VX measures 4,970mm in length, 1,940mm in width, 1,972mm in height and has a generous 2,900mm wheelbase. Inside the VX is a luxurious interior that combines technology and comfort with a new triplex screen. The seats are designed for exceptional comfort and are enhanced by a sound system with 23 speakers, creating an acoustic environment that resembles a concert hall. Under the hood, the VX uses a new Aisin 8AT transmission that ensures smooth and responsive handling. Intelligent cabin features push the boundaries of what a luxury car can offer, making this car not just a means of transportation, but a different experience in itself.


The main selling points and revolution in interior design

At the heart of the VX's appeal lies its revolutionary approach to interior design. The design of the VX can be summed up in three words: new luxury, traditional luxury and, of course, smart technology. In contrast to the less refined elegance of traditional luxury cars, the VX's interior is a combination of strong dynamism and sophisticated appeal. The design is characterized by a horizontal visual experience that offers passengers a sense of security and intimacy. 


Perfect shapes, detailed details and ambient lighting create a luxurious atmosphere that contrasts perfectly with the more discreet interiors of its competitors. The VX's commitment to smart technology is evident in every aspect of its design, from the triple display to the door control panel and central control panel. These features reduce the need for traditional physical buttons and create a luxurious, simple yet technologically integrated experience. The attention to detail extends to the speaker covers, each carefully designed to not only deliver exceptional sound quality but also add to the car's luxurious aesthetic.


In general, it can be said that since the beginning of 2012, Chinese brands have gradually taken steps to take over the luxury car market. Since 2019, with the help of M3X technology, Chinese luxury brands have completely captured the markets of Europe, South America, the Middle East and other countries and occupied the position of luxury brands. Now the car managers have also introduced the XTRIM luxury brand to influence the luxury car market in the Iranian market and will offer the flagship VX model to the Iranian market.
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