Premiere of the New Tiggo Flagship Model

As the new energy vehicles market matures, consumers are taking a more rational approach in selecting their vehicles, closely examining automobile brands. This trend has naturally led to higher quality standards for NEVs. To align with the evolving paradigms of the modern era, there is a requirement to redefine consumer demands and further segment the market. In response, Chery has consistently aimed to provide a diverse array of product choices to meet the varied needs of consumers worldwide. With the NEV market becoming increasingly competitive and consumer expectations on the rise, offering exceptional products is key to standing out. 

Consequently, the flagship model of the Tiggo family has come to the forefront. It aims to redefine what flagship products can offer by bringing state-of-the-art technology within reach of consumers globally, meeting their demand for quality and innovation. Positioned as a leader in the next wave of development, this model benefits from Chery's extensive global R&D resources, presenting a fresh take on technology that paves the way for a new era of upscale global travel.

On April 25, Chery will make a striking appearance at the Beijing Auto Show, standing at the forefront of the automotive industry's new era with its emphasis on innovative technology, top-notch products, and brand values that go beyond what's expected. During the event, the flagship model of the Chery Tiggo family will premiere at the auto show, powerfully leading the future trend of travel.

This new model is a key milestone, showcasing Chery's long-term vision and strategy for the Tiggo brand. Ready to take the stage, it brings to life the idea of harnessing smart technology for sustainable travel. It's designed to elevate the driving experience, aiming to attract more sophisticated users with its commitment to innovation, advanced technology, and superior quality. It adopts new-generation drive modes and forward-looking technologies for a green journey.

The new model takes the Tiggo family's passion for excellence to the next level, excelling in both design and technology to become a symbol of a modern lifestyle. It embodies a longing for higher-value recognition and an attitude towards exploring new territories. This model is dedicated to bringing users not just a vehicle but also empowering them to continuously strive for breakthroughs and conquer the next peak.

The Tiggo family has always been about pushing limits and putting user needs at the heart of product development and updates, resulting in higher quality products and services for consumers. Chery Tiggo has continuously evolved since its inception, co-creating a vibrant life with global owners. Its robust performance and rugged exterior have left a distinctive brand mark on the market. As Chery's new flagship product, the new model will leverage its outstanding quality to provide users with a high-quality driving experience that exceeds expectations.

Equipped with the latest PHEV technology from Qpower, the new model boasts impressive power. QPower is the culmination of Chery's extensive experience in powertrain technology, covering a wide range of energy options—ICE, PHEV and BEV. It stands out for its "strong and swift," "efficient and green," and "high-energy and intelligent" energy advantages. Furthermore, Qpower offers the optimal power solution for mainstream energy types and caters to all user travel scenarios, thereby offering enhanced support for the new model. As we look forward, the new model will create a valuable experience that consistently exceeds expectations and brings constant surprises to users.

 

Keeping in step with global trends and connecting with users around the world are key to Chery's ongoing success. As a leader in the field, Chery's latest model merges global consumer desires with cutting-edge technology, establishing a new standard for Tiggo models and influencing the future direction of urban SUVs worldwide.

We extend a cordial invitation to experience the excitement of the premiere of Chery's new model at the Beijing Auto Show. With the robust capabilities of QPower and the support of Chery's innovative model, Chery is poised for continued success in the new energy and global tech spaces, enabling a smarter, more connected travel experience for users everywhere.

Chery Group was founded in 1997, and its subsidiary, Chery Automobile, is one of China's earliest self-owned automotive brands to surpass one million units in sales and expand into international markets. In 2023, Chery Group achieved "twelve consecutive growth" in sales, with accumulative sales of 1,881,316 vehicles, representing a year-on-year increase of 52.6%. From January to March 2024, Chery Group sold a total of 529,604 vehicles, marking a year-on-year growth of 60.3%. As of January 2024, Chery Group has accumulated a global user base of over 13 million, including 3.35 million overseas users. Chery takes independent innovation as its core strategy, establishing a product innovation system with a focus on technology R&D and dedicating itself to delivering a high-quality user experience to global consumers. Eight major R&D centers, including those in North America, South America,and Europe, have been successfully established. As of the end of 2023, Chery has filed for more than 29,000 patents and has been granted over 18,000 authorized patents, positioning itself at the forefront of the industry.

Chery's business presence extends to more than 80 countries and regions worldwide. Currently, Chery's export product range comprises the Tiggo series, Arrizo series, and eQ series, encompassing mainstream power forms such as ICE, BEV, and PHEV. With a brand core that emphasizes "Green, Technology, Family, and Companionship”, Chery remains committed to a strategic direction focused on green and low-carbon initiatives, accelerating its entry into new areas such as new energy, intelligent connectivity, shared mobility, platforms, and ecosystems. 

Chery actively engages in public welfare, carrying out a variety of public benefit actions worldwide, encompassing environmental protection, targeted poverty alleviation, and educational donations, such as donating $6 million to support UNICEF (United Nations International Children's Emergency Fund) in its "Global Education Thematic Programme", demonstrating the mission and responsibility of Chinese brands to the international community.

Chery has held the position of China's top passenger car exporter for 21 consecutive years and has received the title of "Top 20 Best Overseas Image Enterprises" in five consecutive selections by the SASAC (State-owned Assets Supervision and Administration Commission) and the CICG (China International Communications Group). In the Kantar BrandZ Top 50 Chinese Brand Builders 2023 report, Chery ranks first in the automotive category. According to J.D. Power's various automotive index studies for 2023, Chery holds the top position in the IQS (Initial Quality Study) among China's domestic brands. Additionally, its vehicle series, including the Tiggo 8, Tiggo 7, and Tiggo 4, have each achieved first place in their segments.