News ID : 4257
Publish Date : 05 January 2021 - 09:01
While these days, pricing in the automotive industry has become a major problem of the industry, which has always been a major challenge for the automotive industry, and with the implementation of strategies such as pricing in the margins of the market in the 70s, this trend has become a minor issue. So far, the main concern of activists in this field has been to determine the appropriate way of pricing this industry.
Khodrocar - The work of the automotive industry was challenged from a place where the Economic Council and then the Competition Council entered the field of car pricing and with titles such as monopoly in this industry, they started manual pricing and from this point the loss of car manufacturers began to some extent. Which has now reached a significant number of 4500 billion tomans.

In this situation, the automotive industry hoped for a new pricing formula of the Competition Council, the official announcement of which provoked numerous reactions, and raised the question more vividly than ever whether it was not time to rely on experts in this field to determine Has the automotive industry's pricing task taken action forever and closed the case of this challenge forever?

"In the field of car pricing, a joint meeting was held with three effective members of the Competition Council and solutions for single-price cars were reviewed to eliminate corruption, because any double-priced product will be a source of corruption and rent, and according to carmakers We raised the issue of harm and quality improvement and emphasized that we should use the experience of the 70's to achieve these goals.” Ahmad Nemat Bakhsh, secretary of automakers association told khodrocar reporter.

"At that time, the Economic Council approved the sale of cars on the margins of the market. According to economics, the price of each product is determined by supply and demand, and if supply decreases, we will see an increase in price, and the opposite has been proven, while automakers have increased production by 26 percent in the first eight months of this year. The arrival of the new Minister of Industry has also promised a 50% growth in car production from January this year to July 1 next year, provided that the financial barriers are removed by the car manufacturers.” He said.

"The automaker has not failed in this direction and has taken action to increase supply with the aim of controlling prices, There is currently 2,500 billion tomans of stray liquidity in the market, so when there is no difference between factory and market prices and selling permits based on margins The market is also not given stray amounts enter the car market.” He states.

"Statistics show that out of every thousand people who registered for the car lottery, only three people won the lottery. Reports from the Standard and Quality Inspection Company of Iran on how to provide after-sales service show that about 80% Buyers proceed to sell the purchased car after delivery.” He said.

"As the price difference between the factory and the market decreases, the number of buyers decreases because a small price gap will not be economical for him, so as demand decreases, we will see a decrease in prices so that prices will be balanced within three months.” He mentioned.

"With the cooperation of the media with the liberalization of prices and its determination based on market margins, we will see a balance of prices, while the new formula of the Competition Council will not be very effective.” He called.

"Since the new Minister of Industry took office, we have written a letter requesting a face-to-face meeting with him, which has not been given yet.” He added.

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