News ID : 4243
Publish Date : 22 December 2020 - 09:02
Meanwhile, with the beginning of winter, it is expected that according to the routine of the last two seasons, new car prices should be determined. They believe that the pricing trend in the last two seasons has to some extent reduced the absolute losses of automakers.
Khodrocar - Although with the decision of the car committee, car pricing became seasonal and in the last six months we saw an increase in the factory price of cars, but still car manufacturers are still emphasizing the loss of their products and this issue caused Alireza Razm Hosseini to correct car prices with the aim of leaving. Raise the loss of carmakers.

Therefore, in the production leap package, the correction of car pricing is defined as one of the four clauses, while on the other hand, based on the plan to organize the car industry, MPs have emphasized the elimination of seasonal pricing and announced that the local stock exchange To find out the price of cars.

However, no specific decision has yet been made on pricing the cars. Now, with the onset of winter and the routine of previous seasons, the question arises as to how much the seasonal pricing in the last six months has led carmakers out of losses.

"In the previous case, the car manufacturers used to determine the price of the car with the same consensus and under the supervision of the government, to determine the price of the car in order to reach a certain result, so there is no problem with the principle of price order.” AmirHossein Kakaei, expert of auto industry told khodrocar reporter.

"The main problem of grammatical pricing is the formula that is used and the number that is extracted from it. The problem is that in the last two and a half years, the Competition Council has looked at numbers with retrospective numbers and always uses numbers as prices. The car has announced that it has lagged behind the actual production price of the car.” He added.

"In the last three years, this problem has not been so deep because when inflation is less than 10%, it does not matter what number is in the formula, but when the country is struggling with 50% inflation, each season the price increases by about 12 to 15%. We will have, but for two years, the prices of car manufacturers were significantly behind market prices as well as production, so that sometimes some products were up to 100% loss.” Kakaei says.

"This trend has improved somewhat in the last six months due to seasonal pricing because instead of setting a one-year price in each season, seasonal pricing was introduced, which led to a reduction in carmakers' losses, but since the numbers are still high. They are cautious and the base numbers are much lower than the actual prices and costs, the automaker is still making losses at a very high rate.” He called.

"Since the set price is very different from the reality, a big profit is always guaranteed for the car buyer from the carmaker, which results in the influx of capitalists into this market in the last two and a half years. We see dealers entering the car market through different ways.” He continued.

"However, the ordering pricing that is being implemented is unprofitable and it is not possible to continue this process and the prices should be corrected, so rational ordering pricing with low profit margins for brokers as well as small market and factory price differences should be done as soon as possible. But pricing is now being implemented, which has turned the car market into a brokerage market.” He said.

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