News ID : 4190
Publish Date : 31 October 2020 - 09:04
The transfer of car pricing to the board of directors of car companies has strengthened the possibility of disruption of the car industry, because the transfer of pricing of half of the cars to the Competition Council can continue the loss of the car industry, and in this situation carmakers Increase the price of cars under their control.
Khodrocar - The plan to transfer prices is part of the automakers' product portfolio to their board of directors, while the Islamic Consultative Assembly and automakers are each pursuing plans to change the method of pricing cars.

The supply of cars in the commodity exchange, which was one of the plans proposed by the parliament, is less likely to be implemented these days, and it seems that car manufacturers have succeeded in obtaining a pricing license. However, industry experts believe that this method can’t help the automotive industry.

"Despite the implementation of this method, we will see uncertainty in the automotive industry, because in this method, the board of directors will set a price for cars, and in return, the Competition Council will set a price for others, and if the council sets a price, To the detriment of the carmaker, he makes the largest increase in determining the price of other cars.” Saeed Madani, former manager of SAIPA group talked to khodrocar reporter.

"In this situation, we will again see a high price difference, which does not seem to be a problem, and the automaker will be blamed for setting a high price, while he has been forced to do so to compensate for the low prices.” He added.

"To prevent this situation, it is necessary to rationalize the prices of cars that are under the control of the Competition Council. If the automaker is to set the price, it must give it control over all cars so that it can act on the marginal but controlled price, although the market system itself will regulate the market." He said.

"Selling a car with prices that bring millions of profits to the buyer increases the motivation to buy, with the rationalization of prices, the real buyer will buy and we will see the elimination of excess demand, in this case, money will not enter the pockets of dealers and everyone Revenues go to carmakers.” He said.

"As the price becomes rational and increases, if the purchasing power of the automaker decreases, it will be necessary to reduce the price or sell in installments. If the price is set by the automaker, what will happen to the automakers 'past losses, while the automakers' development plans will not be completed.” Says Madani.

"No common sense says that government policies make decisions and implement them that are less profitable, while now, despite the increase in the prices of all goods and even the multiplication of food, goods are available when prices are commensurate with inflation. It will increase and there will be profit margins, the manufacturer will be motivated to do its production, something that did not happen in the car, and we are witnessing a decrease in production due to rising inflation and lack of liquidity.” He said.

"It is necessary to dare to either liberate this economy or make it government-owned.” He continued. "If the price is high, you can encourage the customer to buy by negotiating and selling the lease.”

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