Although three months after the cessation of seasonal pricing, a suitable method for car pricing has not been announced yet, but the possibility of price liberalization and pricing based on market margins has become stronger, and in the meantime, experts emphasize that this should lead to a lottery sales model. Elimination and installment sales should be on the agenda of automakers.
Khodrocar - In a situation where it is predicted that the car market will not be very prosperous due to the increase in car production on the one hand and the decrease in demand due to market saturation and also the decrease in purchasing power on the other hand, activists in this field believe that a new mechanism should be found Considered.
This is despite the fact that there has always been criticism of sales through lotteries, and it seems that this sales model is not very efficient by controlling demand.
Meanwhile, the possibility of reforming car pricing, or in other words, price liberalization, has strengthened next year, and this is in the context that activists in this field rely on the experience of the 70s and market-based pricing as a good way to price the title. And emphasize its implementation.
In the meantime, despite the differing comments, the question arises as to what is the best alternative model for selling by lottery?
"The best model for selling a car is selling at the margins of the market. Issuing a license to sell a car at the margins of the market creates healthy competition and car companies get out of the loss and make a profit.” Asghar Khosro Shahi, expert of auto industry told khodrocar reporter.
"With the income from this car sales model, car manufacturers can invest in research and develop the work. There will be no growth in the automotive industry until this happens in the automotive industry and the pricing is done in an orderly manner and the companies continue to make losses.” He said.
Earlier, Saeed Madani, former CEO of Saipa Automotive Group, had said in an interview with Khodrokar that with the liberalization of prices and its increase, automakers should sell in installments by setting up leasing companies.
Criticizing the current sales model based on the lottery method, he added that this method had been implemented in the past and was not a successful experience because this method will be used when the production volume is more than demand, which is not the case in the current situation.
The automotive industry expert stressed that if the government had been implementing a marginal pricing method for years, which happened to be successful in the past, it would not have had to resort to ineffective and temporary measures such as lotteries to maintain prices and demand, so it is necessary. By eliminating this sales model this year, it will liberalize and then sell in installments and leasing.
Creating false demand at the same time as selling by lottery has dealt a huge blow to the automotive industry, so the emphasis on removing this model from sales has been emphasized even by the first vice president. On this basis, it is predicted that with the conclusion of the meetings of the heads of forces to reform the car pricing model next year and the possibility of price liberalization, we will see new ways of selling cars from the New Year.
This is despite the fact that there has always been criticism of sales through lotteries, and it seems that this sales model is not very efficient by controlling demand.
Meanwhile, the possibility of reforming car pricing, or in other words, price liberalization, has strengthened next year, and this is in the context that activists in this field rely on the experience of the 70s and market-based pricing as a good way to price the title. And emphasize its implementation.
In the meantime, despite the differing comments, the question arises as to what is the best alternative model for selling by lottery?
"The best model for selling a car is selling at the margins of the market. Issuing a license to sell a car at the margins of the market creates healthy competition and car companies get out of the loss and make a profit.” Asghar Khosro Shahi, expert of auto industry told khodrocar reporter.
"With the income from this car sales model, car manufacturers can invest in research and develop the work. There will be no growth in the automotive industry until this happens in the automotive industry and the pricing is done in an orderly manner and the companies continue to make losses.” He said.
Earlier, Saeed Madani, former CEO of Saipa Automotive Group, had said in an interview with Khodrokar that with the liberalization of prices and its increase, automakers should sell in installments by setting up leasing companies.
Criticizing the current sales model based on the lottery method, he added that this method had been implemented in the past and was not a successful experience because this method will be used when the production volume is more than demand, which is not the case in the current situation.
The automotive industry expert stressed that if the government had been implementing a marginal pricing method for years, which happened to be successful in the past, it would not have had to resort to ineffective and temporary measures such as lotteries to maintain prices and demand, so it is necessary. By eliminating this sales model this year, it will liberalize and then sell in installments and leasing.
Creating false demand at the same time as selling by lottery has dealt a huge blow to the automotive industry, so the emphasis on removing this model from sales has been emphasized even by the first vice president. On this basis, it is predicted that with the conclusion of the meetings of the heads of forces to reform the car pricing model next year and the possibility of price liberalization, we will see new ways of selling cars from the New Year.
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