News ID : 4298
Publish Date : 15 February 2021 - 08:49
Repetition of car leasing experience these days and at the same time with the liberalization of car prices and also reducing purchasing power has become one of the attractive options to increase demand while prices increase because it is feared that by changing the pricing formula, demand in this market face a significant reduction.
Khodrocar - The experience of selling car leasing, which lasted until 1997, was a successful experience in the field of car sales, and although there were some drawbacks to the amount of profit received, it was a good option for those buyers who could not afford to pay at once and left them open for purchase.

Now it seems that with the liberalization of prices, which will soon enter the implementation phase, the market will not have this amount of increase, because purchasing power has decreased sharply, and this trend has increased the need to restart leasing companies or installment sales.

"As one of the proponents of this plan, 5 years ago, I proceeded to forecast the budget for the implementation of this issue and announce it to the Ministry of Industry.” Saeed Madani, expert of auto industry told khodrocar reporter.

"This is the amount of budget for the sale of 50 to 60 percent of car manufacturers' products in the form of leasing, which is expected to decrease due to reduced purchasing power and also increase in car prices, and if in that period it was predicted that 50 percent of products Leasing to be sold, this figure is now expected to reach 80 to 90%.” He said.

"This situation is while for more than two decades, the implementation of this sales model has been prevented in the country, and by orderly pricing, they have prevented the prices from becoming real and kept the prices low, and at the same time prevented the strengthening of leasing.” He continued.

"If prices are liberalized and market regulation is allowed to be based on supply and demand, a budget can be allocated to it despite the price increase, as automakers do not currently have such a budget.” He mentioned.

"This should be done through leasing companies, while these companies are ready to do this in cooperation with banks and investment companies.” He said.

"Installment sales mechanisms should now be set up as soon as possible with a small down payment. Implementing this method can attract stray capital. If the capitalist manages to start a leasing company with the help of the government and in return succeeds in making a profit, he will be motivated to invest.” He said.

"Although these companies will act as intermediaries, this action, which is done with satisfaction, will benefit the automaker, banks and even customers, and will lead to the prosperity of the automotive industry, provided that the necessary funding is supported even by the private sector. Government and taking into account the profit margin to be allocated.” He said.

"If prices are liberalized at the beginning, the automaker will not be able to lease in the real sense, so it seems far-fetched that this work will enter the implementation phase from next year, so the best action to implement this issue as soon as possible is to strengthen the company. To create leasing companies with private sector capital.” He added.

"If the number of these companies increases, there will be competition among these companies, and in these circumstances, it is possible that there is no need for a mandatory profit percentage and a reasonable interest rate will find its place, and stray capital will enter the brokerage space instead. Enter a controlled space that benefits everyone.” Says Madani.
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