News ID : 4164
Publish Date : 06 October 2020 - 08:58
These days, when the change in the pricing model of the automotive industry has become a marginal issue of this industry, a look at the available figures in this field shows that if this trend continues, we should see more losses in the automotive industry and profit from production Let's see the pockets of intermediaries.
Khodrocar - Meanwhile, different pricing methods in the automotive industry are still being discussed and commented on, and each expert, depending on his experiences, emphasizes the implementation of an old method that the loss of mandatory pricing in the automotive industry is increasing day by day and compensation this loss will definitely take longer.

According to activists in this field, the continuation of mandatory pricing in the automotive industry in recent years has benefited intermediaries so much that the difference between factory and market prices in Iran Khodro products is 70 thousand billion Tomans and in Saipa Automotive Group 65 thousand billion Tomans. Instead of flowing into the pockets of intermediaries, this figure could have been a great help to the car industry, but mandatory pricing has eliminated this possibility for the car industry. However, the emphasis is still on pricing at the margins of the market, and this strategy is even more effective than offering on the stock exchange.

"If the price of the car is determined at the margins of the market, the automaker would be able to decide to produce its products in a competitive environment. Whatever the automaker's assignment, it will have problems, and the difference between the factory price and the market and the profit that the automaker can make from this place will go to the intermediaries.” Saeed Madani, expert of auto industry told khodrocar reporter.

"All facilities provided to automakers are subsidies that the automaker provides to the customer by imposing mandatory car prices, and is faced with a lack of liquidity and is eventually forced to receive the facility.” He said.

"This model of pricing is neither in the interest of the consumer nor in the interest of the automaker, but a return to the mandatory pricing method only benefits the dealers. Anyone who buys a car at an unrealistic price and sells it on the open market is considered a dealer, if by setting a price at the edge of the market, the profit goes into the carmaker's pocket and he can work on research and development with these resources.” He said.

"In the first case, production capacity and demand are equal. In this case, the market price is stabilized and due to the equality of supply and demand, the price remains constant. But if the automaker intends to sell its product at market price but market demand is lower than the automaker's defined price, or the automaker is forced to reduce the price of the car in order to sell all of its production capacity, or define conditions for selling products rather than demand Stimulate the market and balance prices.” He told.

"In this situation, the automaker also makes a profit, and instead of this profit going to the dealers, it goes to the automaker, and the government will insist on implementing development programs based on this income, because it makes a good profit from the margins of the market. But in a situation where the market demand is more than the carmaker's production capacity with the market margin, this price has more room to increase until the market demand and the carmaker's production capacity are equal and again the carmaker will make a good profit and can Increase production action.” He continued.

Name:
Email:
* Comment:
دی اس
میتسوبیشی