Brokers continue to be the winners of grammatical pricing

Khodrocar - Iran Khodro yesterday, with a clear report published in Kedal, announced the sale of 188,473 vehicles and revenue of 13,335 billion Tomans in the first six months of this year, but according to this report, the rate Sales of each Dena device in September of this year were 146 million and 400 thousand Tomans and Rana 96 million and 320 thousand Tomans, while the free market rate of these two car models is currently 286 and 223 million Tomans, respectively.

This is just one example of the profits that have been made to market-mediated intermediaries by orderly pricing, and the continued orderly pricing of cars has allowed domestic dealers and manufacturers of raw materials to make the most of this turbulent market.

Saeed Madani, former CEO of Saipa, in an interview with Khodrokar reporter, emphasized that if we want to increase the margin of losses of car manufacturers with regular prices, they can not work on increasing production and improving the quality of cars, says: The result of these measures is Automakers are facing many problems, including a lack of liquidity.

Referring to the high volume of liabilities, debts and accumulated losses of automakers, he added: "All these cases are rooted in the thoughts of the Competition and Pricing Council, because the approach of this council is a negative and irrational approach."

Emphasizing that the Competition Council is talking about a monopoly that should go to goods and industries where there is a real monopoly, Madani states: If, according to the council, there is a monopoly in the automotive industry, this monopoly by This council and the current pricing system have been created.

The increase in the volume of receivables from automakers and the loss of 25,000 billion tomans by the end of last year and 80,000 tomans to date indicate the implementation of incorrect policy in the field of car pricing, but no action has been taken to solve this problem. The automakers were only trying to make up for some of their losses by implementing the revaluation system, but since it did not bring cash into the automakers' production lines, this did not help the auto industry either.

Now, a look at the car market shows that the average difference between the factory and market prices of some cars has reached more than 200 million tomans, while by releasing prices and setting prices at the margins of the market, the automaker aims to balance prices more. , Increased supply and this ultimately led to growth in production. Although the sudden rise in prices at the beginning of the liberalization puts pressure on the consumer, but the automaker has to balance prices to maintain its market, in which case over time we have seen a decline in prices in the market that the experience of the 70s. And 80 in the field of pricing in the margins of the market, confirms this

A review of the current trend shows that if the government stops ordering pricing in various economic and production sectors, including automobile manufacturing, and allows the manufacturer to offer the final price of the product in proportion to the cost price, it will be multi-priced and rented. Production is prevented and the main profit of production enters the balance sheet of producers and shareholders instead of falling into the pockets of brokers.