News ID : 4156
Publish Date : 28 September 2020 - 09:04
While holding extraordinary sales, expectations for lower prices on the one hand, as well as providing liquidity to automakers on the other, have increased. These sales have become a serious challenge, and if left unchecked, they will again hurt carmakers unless carmakers increase supply.
Khodrocar - As we enter the new season, we will soon see carmakers requesting a review of prices due to currency fluctuations and inflation.

The law, which was approved by the Competition Council at the Market Regulation Headquarters, provided the possibility for automakers to submit a request for a price increase in each season due to economic variables, and then with At the beginning of the summer, the automakers also submitted their request to the Competition Council, which, although it took a long time to approve it, finally came to fruition and a new round of super-automaker sales began at new prices.

Although this has allowed seasonal pricing to be implemented in the Competition Council, industry experts believe that the council is still in the pricing process and will not allow automakers to price their products on their product lines based on a defined supply and demand mechanism. Determine that this will lead to losses for the automaker.

But at the same time, this objection was made to the automakers that due to the seasonal pricing, it is possible to reduce the supply with the aim of increasing the price in the following seasons, so that the automaker is aware of the possibility of increasing the price in the next three months. Avoid offering more in the coming months so that they can offer more at a higher price in the next season.

But industry experts deny this, saying that because of the heavy shadow of overdue liabilities on the part of automakers, the possibility of managing supply under the pretext of selling in the coming seasons at higher prices does not make much sense.

According to the Competition Council, the price of domestic cars is reviewed every three months, so if the extraordinary monthly sales continue, automakers will have to offer their products twice a season at updated prices.

Currently, car prices in the market are affected by exchange rates, expected inflation and supply, and given these cases, a quarterly increase can’t have much impact on the market because the role of other components is very important.

According to the decision of the Automobile Committee, the automakers are obliged to have 6 extraordinary sales periods by the end of the year, and with the beginning of October, there is a possibility of price increase in the fall. Should these extraordinary sales, due to the excessive increase in the price of currency, lead to losses for car manufacturers, or should the decision of the Competition Council be considered a way out for car manufacturers?

With these conditions, it seems that the automakers will request a change in the conditions, because selling at the previous prices and delivering them will cause the automakers to lose again, because in the current situation, the automakers will be required to deliver the cars quarterly. It will coincide with the time of the automakers' request for a price increase. Accordingly, there is a possibility of a change in the pricing or monthly sales of the car.

The cost of producing cars in the country is increasing due to the rising exchange rate and inflation, as well as the tortuous path of supplying parts, and the request of car manufacturers with the aim of increasing prices has not been able to cover these costs so far. The new method of the Competition Council for determining prices is not effective and the only appropriate method of pricing is to determine the price based on supply and demand.

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