News ID : 4139
Publish Date : 11 September 2020 - 09:01
In a situation of product diversification and development in the automotive industry, these days, with the elimination of old platforms, it is on the agenda of automakers, which was previously predicted that with the intensification of sanctions in this industry, we will see the closure and closure of automotive units. New carmakers in the second half of the year, it seems that a new chapter of the activity of car companies is beginning.
Khodrocar - What is known today as one of the missing links in the automotive industry is product diversity in the automotive industry, because in addition to diversifying production lines and creating attractiveness in domestic markets, it provides conditions for export markets and revenues. It brings something new to carmakers.

Recently, Mehdi Sadeghi, Niaraki, Deputy Minister of Industry Affairs of the Ministry of Industry, referring to the actions of automakers in the field of product diversity, stated that two live platforms are being implemented in Iran Khodro and Saipa, and both automakers are among their new platforms in In the second half of the year, they will unveil that with this measure, despite the sanctions, not only will we not stop producing cars, but we will also be making progress.

"By directing capital and liquidity to product development in the automotive industry, participants in this project can enjoy higher profit margins or be given priority after mass production of a new car, which is an incentive to direct liquidity to production.” Amir Hossein Kakaei, expert of auto industry told khodrocar reporter.

"If the situation develops in such a way that less capital is spent by the automaker to develop the product, the automaker can proceed to develop the product more, while the automakers are already planning production-sharing schemes that generate liquidity from This measure is used only for the daily affairs of car manufacturers.” He added.

"At any stage with the arrival and introduction of a new car, this product finds its market and in the absence of the product, the market is destroyed and handed over to competitors.” He said.

"Quality planning as well as attention and study in local and regional standards and spending money in this direction are essential items in exports.” He continued.

"Quality planning as well as attention and study in local and regional standards and spending money in this direction is one of the essential items in product development and export, which it seems that automakers are currently seeking to achieve this and step The original ones have been removed by removing the old cars.” He told.

"Although in the current situation there are many problems in the path of automakers and there is a possibility of not upgrading the standards, but the introduction of new products by automakers last year showed that they are aware of the needs of consumers and are trying to meet these needs.” He called.

Certainly, product diversity requires the development of new platforms, which is on the agenda at the same time as the domestic manufacturing movement, and its effects have been palpable in recent times, although automakers are still a long way from reaching the desired point.

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