-The car logo is one of the most important external visual elements for customers, cars come and go, but logos are permanent. In some cases, logos become famous over time as the company grows, and in most cases, logos have a deep meaning that goes back to the beginning of the company.
This report examines the logos of the world's most famous carmakers' logos and their meanings, and in some cases examines their background.
Mercedes Benz logo
Mercedes-Benz dates back to two old business partners, Gottlieb Daimler and Wilhelm Maybach, the founders of Mercedes-Benz. Mercedes is the name of Maybach's eldest daughter, and the word Benz is derived from the 1926 merger of Benz and Cie.
The Mercedes-Benz triangular star was first recorded in 1909, and its triangle represents three types of movements on land, climate, and with the merger of Daimler and Benz in 1926, the star was placed in a circle.
At first glance, the logo of Toyota Japan looks like a cowboy wearing a large hat, but in reality it is an oval logo that depicts the heart of the customer, the heart of the product and technological advances, and Toyota's boundless opportunities.
The Mazda logo looks like a well-shaped tulip with open wings. In Japanese culture, the symbol 7 means initiative, understanding of purpose and delicacy. The name Mazda is derived from Ahura Mazda, the god of the ancient Persians and the Zoroastrian religion.
The four-ring Audi logo is known around the world and few people know what it means, these four rings represent the merger of four companies under one logo. In 1932, Audi merged with Horch, DKW, and Wonder to form the Auto Union, the modern-day Audi.
Bavarian Motor Works (BMW), which stands for Bavarian Motorcycle, consists of a round or white logo in white and blue, taken from the flag of the southeastern Bavarian state of Germany, which is the headquarters of the car industry.
For years, the logo was thought to represent a butterfly blade in the sky, dating back to the company that made aircraft engines, but it later became clear that the logo, although used in an advertisement in 1929, was associated with It does not have aircraft engines.
The Hyundai logo looks like the first letter of the Korean automaker's name, but in fact the logo, which looks like the letter "H", shows the relationship between the customer and the company. If you look closely at this logo, it looks like two people are shaking hands.
The Volkswagen logo has changed over the last 70 years. Although there is disagreement about the original origin of the logo, according to Volkswagen, the first logo of the company was designed by Franz Xavier Rimspace in 1938 in a formal competition. It was in the final design to add color to it while earlier most of the logo was black.
The Porsche Company was founded in 1931 by Ferdinand Porsche, which specializes in the production of luxury sports cars and is one of the most dreamy brands in the world. The design of the Porsche logo dates back to the early 1950s when Ferdinand Porsche and his team designed the logo. Deer and ceremonial colors of red and black are designed to celebrate Schwaben, the second home of the Porsche family, and the black horse on the yellow bumper symbolizes the power of progress and the distinctive Stuttgart logo.
The Volvo logo represents a circle with a bow that symbolizes iron. This iron symbol is used to indicate that Swedish iron is used in Volvo cars, which indicates strength and durability.
The word Mitsubishi means three prisms, some believe that the three diamonds are the ship's locusts, but it has been suggested that the logo is a combination of two family logos and does not represent any part of a ship. Due to the history of shipping and shipbuilding, the company has been created in the minds.
The Renault logo is similar to a diamond and was first used as a standing logo on the engine. In 1922, the central part of the logo was cut to allow air to escape, and the Renault logo has been with it since 1924.
The name Kia is derived from the Sino-Korean name, which includes the word (ki) meaning to rise and (ﺁ) to mean "Cia", which is abbreviated to the name of this company, which means to rise from Asia.
Alfa Romeo logo
The inscriptions on the Alfa Romeo logo are the official symbol of the city of Milan and are related to the Crusades.
Andre Citroën, the founder of Citroën, started his career in the engine industry with the production of gears, and in fact, the two upward signs in the Citroën logo symbolize the gears.
The dancing horse in the Ferrari logo is taken from the warplane of Francesco Baraca, a single pilot in World War II, and the yellow color of the logo is related to the flag of Modena, the birthplace of the Ferrari founder.
The name was taken from elected possibble which was originally Alexis, and because it was not suitable for the name of the car, it was changed to Lexus.
The Lamborghini factory is located in Turin, Italy, where Toro means cow in Italian and torino means small cow. The Lamborghini logo shows an angry cow guarding and ready to attack its opponent.
In fact, the Peugeot logo is taken from the first Peugeot car called the Lion model, which has the local mark of Belford city, the place where the mentioned model was made.
Cadillac, one of the oldest American automakers, was founded in 1902 by Henry Leland. Land took its Cadillac name from Anthony Delamote, known as Sir Cadillac, the founder of Detroit. The Cadillac logo is also Mr. Cadillac's family logo.
Chevrolet was originally founded in 1911 by Louis Chevrolet and William C. Durant (founder of General Motors). It is interesting to know that Mr. Durant, during his visit to France in 1907, was attracted by the wallpaper design of his hotel room, and a few years later, in 1913, he chose this design as the company logo.
The Ford Company was founded in 1903 by Henry Ford in collaboration with the Dodge Brothers in Detroit. At the time, Ford products accounted for more than 50 percent of American cars. The Ford Model T was a huge breakthrough in the automotive industry and production line at the time. It is interesting to note that the rear wiper was first used by Ford in 1940.
Looking at the logo of this car company, we realize that the T mark clearly represents the first letter of Tesla. The letter "T" mostly indicates the electric motor in all of the company's cars. If you look a little further at this logo, you will notice that the body of the letter T is similar to the inside of one of the engine holes, which is covered with a T-cap.
The company logo was established in 1904. The company logo, which has two letters R written on it, is the initials of the family letters of Mr. Charles Rolls and Henry Royce. From 1911, a golden angel statue was installed on the windshield of all the products of this company, which is called Emily and is a symbol of peace. Emily's sculpture is made of 24 carat gold and is made by casting and handmade.
The Scoda logo looks like a flying turkey. While turkeys do not fly, the mark is actually a winged arrow that conveys the general concept of speed to the audience.
Subaru is the first Japanese car manufacturer. This sign refers to a group of six stars of the constellation Parvin in the constellations, also known in Japanese as Motsura Bushi.
In the 1980s, Fiat dropped its initial logo in favor of the irregularly spaced letters of the word Fiat, and the new Fiat logo was designed by the company's chief designer.
Among British cars, the Jaguar has a prominent logo. The name implies that the Jaguar is the name of a predatory leopard that seeks prey.
Iran Khodro logo
The first sign that appeared in the Iranian car industry was the logo engraved on the arrow. An image of an ancient chariot and an icon of a moving horse that accompanied the logo until the arrow stopped production.
After the production of Peykan stopped and the production of Samand car started, the Iranian authorities exposed the design of a new logo for Samand to the public call, and finally the design of Master Morteza Momayez, who was a beautiful pony, as the most beautiful and best work to be placed on the body of Samand car. Was chosen. A design that perfectly matched the name of the car.