News ID : 4084
Publish Date : 23 July 2020 - 09:06
The forecast of sales conditions by the automakers, which was held several times in the past months, was less welcomed in its last period due to the coincidence with the new prices announced by the automakers, and this indicates whether the market thirst is over. Reach or liquidity in the car market has entered the parallel markets.
Khodrocar - The registration of more than 40,000 people in each period of sales plans, along with the registration of 60,000 applications for the purchase of Iran Khodro's new car, shows that the desire to buy a car has remained until the previous weeks, but a look at the last period before The sale of one of the carmakers, which, despite a few days from the beginning, is still possible to register, shows that either the desire to buy a car has decreased or the new prices have drastically reduced the purchasing power.

In this situation, the question arises as to where the thirst of the car market will end and whether the current economic situation can be considered a reason for the reluctance to buy a car or other factors are influencing?

"In the car market like Iran, there are always several factors influencing the demand, one of which is the atmosphere that the market directs to it, and the reason is the parallel markets that operate along the car market and guide consumers.” Ali Shokuhi, expert of auto industry told khodrocar reporter.

"In the last 10 days, we have seen a 20% increase in the price of the dollar, and this fluctuation has caused confusion among people in buying a car. O has grown, which has exceeded the ability of many people in the community, as a result, those who have liquidity in the range of 40 million tomans, will not be able to buy a car because there is no sale of cars in installments.” He added.

"These conditions have caused people to enter the capital market with their liquidity, and thus we are witnessing the outflow of capital from the car market. Therefore, with the procedure taken by the automakers along with their overdue obligations which is a significant number and the impossibility of producing some cars as well as providing an alternative car, these factors have made the market more fortunate to buy a car from give up.” He said.

"Price elasticity of demand is one of the most important factors that determines to what extent the price of a commodity will increase and in what range its demand will stop. At the same time, purchasing power is another influential economic element that strongly indicates how far it will be possible to buy.” He mentioned.

"At the same time, parallel markets such as currency, coins and capital markets are influential markets, so that the decline of one market leads to the decline of other markets. One cannot analyze the market by relying on one element alone, such as demand or supply, while current forecasts for the car market are based on one element that has been very wrong.” He called.

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