Khodrocar - One of the company's first products is the Feng Yun, made using a Seat chassis. The company, which made the production of ultra-cheap specs a priority, expanded its business beyond the borders of China by exporting manufactured specimens to poor countries and with a similar Chinese economy such as Syria and China. In 2005, the company opened its first overseas production line in Russia.
Cherie made her way to Iran in 2003, and one of Kerman Motor's subsidiaries, the carmaker's name MBVM, took charge of assembling it. The company had previously been supplying Korea's Daewoo products, which had to be replaced with other models after political problems due to a partnership between General Motors and Daewoo.
The easiest way to save a fortune on this industry was to choose the cheapest and most affordable one. The ultra-small-town QQ3 hatchback was Cherie's first co-production with Car Managers in 2006 and was an absolute copy of the Daewoo Matiz sold in the United States in partnership with Chevrolet under the name Spark. Named the MVM110, it became one of the smallest cars in the modern automobile industry. Subsequently, other models, such as the MVM 530 and MVM 550, also known in China as the A5, made their way to the Iranian market. The other products of the car executives company that is assembling and presenting in Iran with Chery Motors China are the models of Cherry Tigo 5, Arizo 5 and Tigo 7.
By the end of the first decade of the third millennium, Cherie, like other Chinese carmakers, had shifted to improve quality, technology transfer, and presence in global markets, and thus began negotiations with world-class carmakers. The first to negotiate with Chery was the Fiat Chrysler Automotive Group. The first product of this collaboration was the ultra-small A1 hatchback, which utilized modern facilities and low fuel consumption, capable of passing European and American standards. The deal was terminated in 2008 following Fiat Chrysler's deal with Nissan.
In 2007, Cherie signed a joint venture agreement with Koros. Koros, himself a Chinese carmaker, was responsible for producing high-quality riding samples using parts from foreign companies. The 50% stake in Koros was now owned by Holding, headquartered in Singapore and managed by Idean Tofour. This was the first joint partnership in Cherry's history that has continued to this day. Cherry products in recent years include specimens such as Cherry A15, also known as Cherry A15.
After collaborating with foreign companies, Cherie found an acceptable position in the Chinese market, and of course in countries such as Russia, Serbia, Venezuela, Bangladesh, Burma, and with the production of about 700,000 cars in 2010 among the top 10 manufacturers in China.
Another milestone in Cherie's history was her contract with Tata Motor India. Tata Motors, one of the world's largest car makers, took over ownership of the English brands Land Rover and Jaguar and Rover Rover and greatly expanded Cherie's technical capabilities. In the decade since Cherry's inception, and with the injection of foreign technology, the quality of the automaker's products has improved tremendously, and its products have been able to compete with Asian base and mid-range products.
Chery currently has a variety of sedan, hatchback, crossover and even electric cars on its agenda. Cherry's list of products for 2019 include:
The sedans of the company are currently sold under the code and name of Arizo, with the new Cherry Arizo 6 introduced in Iran. These cars include the Arizo 3, Arizo 5, Arizo 7, and Arizo GX. The cars benefit from acceptable interior and exterior design, but have weaker propellers than their non-Chinese competitors.
Prices in China range from $ 8,000 in the Arizo Model 3 to $ 16,000 in the Arizo 7, making the vast majority of the Chinese population able to buy them. The price of the Cherry Arizo 6, released in 2019, is also the most expensive sedan of the company, depending on the number of variants between 11,000 and 17,000.
Cherie first unveiled its 2005 crossover low-cost car, the TIGO, in 2005, which was renamed the Tiger 3 in 2010 after a facelift.
TIGRO's Crossover, built after 2010 with a new design language and much better quality than previous generations being sold in Iran under the name MVM X33, with up-to-date features and modern features ranging from 8150 to 11350 The dollar sells in China. The MVM X22 in Iran is the company's smallest crossover and is offered in China under the name Tigo 2 for $ 14,000.
The Complete Series is the first Cherry product to be launched in 1999 with the first A11 model. This series contains inexpensive samples that are sold in Iran under the name MVM 315.
The cheapest product in this segment is the second-generation QQ Cherry (or the current MVM 110 of Iran), priced at around $ 6,000 to $ 7,000.
Like many countries, Chinese carmakers have begun to produce electric cars on specific terms, with Cherry taking a share of the market.
Chery products have been imported to Iran since 2006, and the difficult task of assembling them has been left to Kerman Motor Company and its subsidiaries. Products such as the MVM 110, MVM 550 and 530, and examples of generations prior to the company's foreign cooperation, were presented at Cherry's dealership, and with their appearance, they further enhanced the beauty of Iranian streets.
But after the change of practice mentioned in Chery's history of foreign cooperation, its next-generation products came to Iran. The older MBM 315 Hatchback, MVM 110 and MVM X33 models are now being sold alongside newer ones such as the Cherry Tigo 5 and the Cherry Tigo 7 and Arizo 5, which should include the Cherry Arizo 6 Kurdish.