News ID : 3960
Publish Date : 29 March 2020 - 09:00
Mercedes-Benz is a German automobile company and a subsidiary of Daimler AG, which specializes in the design and manufacture of automobiles, trucks, buses and inboard motors, as well as providing financial services and car repair. The headquarters and headquarters of Mercedes-Benz are in Stuttgart.
Khodrocar - The Daimler-Moton-Gieselshaft company was founded in 1890 by Gottlieb Daimler and Wilhelm Maybach. In April 1900 Emil Yelink, a businessman and investor in the nascent car world, paid a German contract for the production of his requested car, under a proposed contract of 550,000 German marks.

The Jelink requested car had much more advanced features than the cars of its time. Due to Jelink's keen interest in his daughter Mercedes (Mercedes), whom he described as his happy birthday, he chose his name for his car and the first Daimler-Mercedes brand to be manufactured after Maybach's success in designing Jelink's car. Due to the remarkable success of the Mercedes-Benz series, DAMG has maintained its name forever in its production cars.

Daimler-Benz was founded in 1926 by the merger of Daimler-Moton-Gieselshaft (DMG) and Benz & C, and on June 28, 1926, the two companies manufactured their products under the Mercedes-Benz brand. Marketed.

In 1997, after the merger of Daimler-Benz with the American automaker Chrysler and the formation of DaimlerChrysler Ag, the company took over the management of Mercedes-Benz. In 2007, following the acquisition of Chrysler, it was formed by DremblerCisler, DaimlerChrysler's capital management company, and Daimler AG.

The roots of the founding of Mercedes-Benz go back to 1926, when it was merged with two German automakers, Benz & C and Daimler-Moton-Diesel-Dieselmer-Benz.

The formation of the merging company necessitated the use of a common brand, as it was on the one hand Benz Ag, which had been producing cars with the Benz brand for more than 40 years from 1883 until the new company was formed. On the other hand, was the Daimler-Moton-Gieselshaft Company (abbreviated as DMG), which was set up in 1890 by Gottlieb Daimler and Wilhelm Maybach. The company first used four-stroke engines and carburettors in its cars, but following the death of Daimler in 1900 and the conclusion of a contract between Maybach and Emile Jalink, the company offered its cars to the Mercedes brand.

Mercedes executives in the late 1990s decided to build cheaper, smaller cars, in the first years of the company, which launched the 1997 Mercedes-Benz Class. In 2004, after seven years of not introducing a new model, Mercedes-Benz began producing Mercedes-Benz SLAR in collaboration with McLaren. Late that year, another Mercedes-Benz model was unveiled.

Mercedes Benz came to our country from the first days of its arrival in Iran and has been actively pursuing its activities in Iran since the early 20s.

Before the 1930s, the Iranian car market had a limited variety and imports did not have the volume of subsequent years. However, from the beginning, Mercedes-Benz was one of the leading actors. At that time, the car was imported personally until Lida Tehran, located in the Tehran market, took over from Mercedes. The company began operations in 1327, and most of its imports were confined to the successful 170 series, which had a good sales experience.

Mercedes Benz continued to operate in Iran in the 1930s with the successful 170 model. This medium-sized family car was being driven by the newly-formed Mars Company on Saadi Street in Tehran at the time. Thanks to good advertising and good service, the company was able to make the 170 one of the most popular cars in Iran and the fleet of cars and taxis were also equipped. After the success of this model, a more luxurious Mercedes Benz product, 300, was introduced in Iran in 1332. The car came to our country in a variety of body shapes and in a narrower range, reinforcing the status of the Mercedes-Benz as a luxury and valuable brand. During this time, other products such as the Mercedes-Benz_190 Sl 190SL Unimag, diesel trucks, minibuses and even a handful of the 300SL series came to Iran.

It was after the remarkable success of Mercedes-Benz in the thirties that Mars Company increased the variety of products offered to the Iranian market in the 40s. The popular 190 model alongside the famous Fintail series came in two large and small rooms along with the SL series models (first the 190SL and then the Pagoda) which each conquered their target market. But then a new generation of Mercedes-Benz products were introduced with a new form, and Mars began importing a new generation, the W108, which was more popular in both the 250S and 280S variants. In addition, the East Company assembled various Mercedes-Benz trucks, which was a major breakthrough for the Iranian car industry. The newly established Iran National Company also assembled 302 Series buses that were exported in significant circulation.

The fifties and sixties should be considered the era of Mercedes-Benz in Iran. Various products of this brand have been imported to Iran in different classes. In the decade before the W100 series, or 600, was introduced to Iran on a large scale for ceremonial use, Mercedes-Benz was recognized as the scourer of Iranian luxury brands, and successful S-Classes W108 and W116 were able to achieve significant success in Iran. In addition, the brand's mid-range products, the W115 and W123, also had excellent sales. Meanwhile, Iran has become one of the world's leading SL-class markets, with a significant number of Coupe and Convertible SL and SLC series imported to Iran.

With the onset of the imposed war, the status of the Iranian car market also changed dramatically, with many car manufacturers restricting or terminating their activities in Iran. Mercedes, meanwhile, retained its presence in Iran thanks to limited student imports as well as for use in the fleet of ceremonies and the like, though this presence was not nearly official. Instead, the assembly of eastbound trucks and Mercedes-Benz buses was not interrupted. Most of the Benz imports during this decade were related to higher model W123 models, which became known in Iran as the Student Room. At the end of this decade, a limited number of 190E models entered our country.

The 1970s coincided with the re-entry of automakers into Iran and the opening of borders to imported cars. Mercedes-Benz was also eager to enter Iran, and during that time, various generations of Class E, C and finally S arrived. In addition to the remarkable supply of W124 and W202 generation, Iran Star Company limited import of Class G in this decade. Designed to serve the Iranian Army, this class was already present in the market for military vehicles.

Two generations of W126 and W140 Class S also came to Iran, which were welcomed by government agencies. Even a handful of R129s of the SL class came to Iran. After the cessation of car imports, the price of Mercedes-Benz rose sharply. At the beginning of the seventies, when it came to the W124 class 9.5 million price tag, no one imagined that in the middle of the decade more than 20 million tomans should be thought of. In this era of sports licenses, a handful of more modern models were traded at a staggering price.

It was in the eighties that the Mercedes-Benz assembly was discussed in Iran. However, Mercedes-Benz first entered the country in a limited and specific way. Until the borders were reopened and imported, a large number of different classes, including the well-known C, E, S and SL models, and new classes such as ML, SLK, CLK, CLS and A and B came to Iran.

Many problems since the early nineties have changed car imports. The first issue was the political-economic sanctions that affected car imports and reduced Mercedes sales in Iran. The turbulence of the exchange rate and eventually the introduction of laws restricting the import of high-volume vehicles have caused some Mercedes-Benz products, such as the S and SL classes, not to enter Iran seriously.

However, even a specific product like SLS could come to Iran and have a controversial presence. Imperial delays coupled with changing rules and occasional closure of orders have caused Mercedes to experience an uphill and downside in the current decade.
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