Khodrocar - Nissan, like Toyota and Honda, which launched the Lexus and Acura brands in North America respectively, launched the Infinity brand for its North American market. Since 1999, Renault has become one of Nissan's major shareholders, with 44% holding until 2008, while Nissan now holds 15% of Renault.
In 1911, Masojiro Hashimoto founded the Kwaishinsha Motor Car Work Company, and in 1914 the company designed and manufactured its first car with the investment of three Japanese businessmen.
The two-cylinder vehicle, which had only 10 hp, was called the dot, bearing the initials of the three investors. Investors in the project were Kenjiro Dean, Rocaro Aviama, and Mitaro Takuchi, but the company was renamed Koashinsha Motor Ku in 1918 and began producing military trucks.
In 1919, Jitsusha Jidusha, a subsidiary of Cabota, was set up in Osaka. The company immediately began producing small trucks that needed parts imported from the United States and assembled in Japan.
In 1925, the Coachina Motor Company was renamed the Dot Motor Company, and a year later, in 1926, the Dot Motor Company and Jitsayo Jidusha merged.
In the 1930s, the dot car changed hands. A new small car called the Dot Sun (meaning Dot Boy) was later renamed Datson, and in 1931 the company launched the Datson Type 11 model.
In 1934, Datson partnered with another car maker, Nihon Sangio. The company was owned by Japanese entrepreneur and businessman Yoshisuke Ikawa. Aikawa first acquired Datson, then merged with several small auto companies and merged all into Nihon Sangio, a company that became a cluster company, comprised of 74 industrial and non-industrial companies and its subsidiaries, in There were a number of companies, including Tobata and Hitachi.
In the early 1930s, after Nihon Sangio's entry into the Tokyo Stock Exchange, the company used Nissan's alias briefly, which was abbreviated Nihon Sangio. The company and its subsidiaries did not operate in the automotive industry until 1933. In 1933, following the acquisition of the Tobacco Company, Datson was taken over by Nissan, which introduced Nissan to the automotive industry, and a year later, in 1934, the Nissan Automobile Company was formed.
Aikawa, which had a massive plan for mass production of 10,000 to 15,000 vehicles per year, began the project, and a year later, before World War II, sent its first small-scale Datsons to a factory in Yokohama.
During World War II the production of this vehicle changed to military trucks, aircraft engines and dragon boats. Nissan resumed production of civilian vehicles in 1945, and two years later, the Datson brand re-entered the production line after receiving a Datson automobile production order.
In the early 1950s, Nissan was world-renowned as a successful Japanese car company in Yokohama. With the advent of the automotive industry, the time has come to build electric cars. The Japanese government considered using dual energy, then Nissan launched the Tama electric car and launched it.
In order to meet the needs of the Japanese army, in 1951, Nissan's first dual-fuel vehicle, the Nissan Patrol, went out of production. The car has attracted a lot of attention from the Japanese, and it looks a lot like the US Jeep.
In 1966, Nissan merged with the Prince Engine Company. After this merger, Nissan entered a new phase of product development, leading to the creation and launch of models such as the Nissan Skyline and the Nissan Gloria.
In the 1970s, Nissan continued to export its cars to the United States, providing a market that continued with sales of more than 255000 vehicles in 1971 annually, but caused a severe fuel crisis in the United States as a consumer country. That country would demand smaller, cheaper, more fuel-efficient cars like the Nissan, Honda and Toyota products.
In 1973, one million Datsons were sold in the United States, and two years later Nissan was the largest vehicle exporter to North America. In the 1980s, he opened two major car manufacturing centers in the United States and the United Kingdom, and in 1983 he introduced cars like the Sunny under the Nissan name. By 1987, the company's growing exports reached 20 million units per year.
In the early 1990s, Nissan manufactured a beautifully designed Micra car and was named European Car of the Year three years later. During the 1990s, Nissan was losing money every year. Ford and Chrysler declined to give the order, but Renault agreed to receive 36.8 percent of the company's net assets before accepting a $ 5.4 billion debt.
Nissan's factories had the capacity to produce more than one million vehicles that could sell them. Costs were 10 to 20 percent higher than Renault's, and with $ 11 billion in debt, there was a severe cash shortage. Nissan suffered from a lack of transparency in profit justification, insufficient focus on customers, too much focus on competitors, lack of performance-driven work culture, hierarchical boundaries or lines, and lack of visibility between people. In such a state of turmoil, Nissan was looking for a savior to save her.
Carlos Ghosn started his career in July 1999 as Nissan's Chief Operating Officer. At the beginning of 2000 he was appointed Chairman of the Board of Directors and in July 2001 he was appointed Chief Executive Officer of Nissan. When Ghosn took over the helm of the Japanese company, Nissan owed more than $ 20 billion in debt and had only three of the 48 cars it produced.
Delivered by Nissan, he set up several teams to probe him to help prepare a resuscitation plan for critical performance such as construction, purchasing and engineering. To increase collaboration, he put the sample staff at the helm and assigned each of the teams a key manager who had come with him from Renault to Japan. Nissan's plan for the Japanese automobile industry was like an earthquake, which transformed it.
As production speeds up, Nissan sales returned to 27 years ago. Nissan's 17 percent sales in 2000 enabled it to stay ahead of Honda, which had sales of 13.8 percent but far behind 42.2 percent compared to Toyota. Proceeds from the company and paid off its Nissan debt by 2005.
Nissan's second-largest carmaker is currently challenging Toyota in the world market, as well as Europe and North America, and has significantly surpassed Honda. In 2012, Nissan generated more than $ 95 billion in revenue and is one of the largest automakers with more than 155,000 employees worldwide.