News ID : 3890
Publish Date : 23 January 2020 - 09:00
Exiting from side market pricing and returning to the ordered pricing will end in day to day loss of automakers and also cars will became a capital good which customers will request to buy even if they don’t need the car.
Khodrocar - Activists and experts in the automotive industry believe that a return to previous pricing methods will not only serve the interests of automakers and consumers, but also lead to the daily loss of automakers on the one hand and the greater loss of consumers on the other and now create branding. Only intermediaries have benefited from this action. Meanwhile, the auto maker is lagging behind in development plans and is looking at the cash shortage that comes from this pricing method every day.

"If car prices were still on the periphery of the market, in a competitive environment the carmaker would have been able to decide on a product not to be sold on the periphery, in a situation where the car maker had already reached 60 million tomans on the market because of Having a production capacity will not be able to supply at such a price, so pricing on the margins will determine both the market price and the balance between supply and demand.” Saeed Madani, an expert of auto industry told khodrocar reporter.

"Every day that goes through the pricing process of the car is added to the losses of the car makers, all the facilities offered to the car makers are a subsidy that the car maker provides the car with the prices of the car and faces a shortage of cash and ultimately, you will have to get the facilities.” He said.

"This model of pricing is neither for the benefit of the consumer, nor for the benefit of the automaker, but the return to the assignment pricing approach is only for the benefit of the speculator. Anyone who buys a car at an unrealistic price and sells it on the open market is one of the speculators if it comes into the pocket of the car maker by pricing it at the margins of the market and can work on research and development with these resources.” He added.

"In the first case, production capacity and demand are equal. In this case, the market price stabilizes and remains stable due to the equilibrium supply and demand. But if the carmaker intends to sell its product at market price but the market demand is lower than the carmaker's defined price, either the carmaker will have to reduce the price of the car in order to sell all of its production capacity, or define conditions to demand the product. Stimulate the market and balance prices.” He called.

"Under these circumstances, the auto maker also benefits, and instead of earning it, goes to the pocket of the car maker, and the government will insist on developing programs that rely on this revenue because it benefits from the margins of the market. But if the market demand exceeds the margin of production of the automaker with the margin of market, this price is more likely to increase until the market demand and the capacity of the manufacturer are equal to each other and again the carmaker can make good profits and can benefit from it.” He said.

"Since there is still stress in the market and the economic infrastructure is not coherent and everyone is expecting a rise in the price of currency, this will affect the price of all commodities, including cars, so even if there is more output than needed, it will have a significant impact on the decline. It will not be expensive because the car has become a capital commodity and there is still a tendency to buy if not needed.” He said.

The use of supply and demand mechanisms has postponed its test in many markets, including cars, but due to recent pressures on car pricing, officials have had to return to their previous pricing method and this cycle has become defective. Its achievement is nothing more than a daily lack of liquidity in the auto industry.

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