An important thing about the marketing is making a place inside the head of a customer. This seem simple but has it's own complicates.
Khodrocar - in recent years some famous brands came to Iran and their branding and marketing made them more familiar for people.but we have to look at this from marketing indexs.
Companies always relay on marketing and advertising options, design and etc. This has been done like something else in other countries.
"In advertising we have make step back and find our goal of advertising. Are we looking to sell a product or just branding?" Ali Shokouhi, expert of Auto industry told khodrocar reporter.
"Companies can't have a long planning due to conditions and they are trying to advertise to sell more then liquidity will find a way. Anyhow advertising is not very well in Iran." He added.
"Activists of this part don't have connection with marketing and they are just focusing on selling advertise and think that marketing is a tool not an invest." He said
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