Khodrocar – Undoubtedly the brokers are the ones accounted as those who really benefit from the turbulence of the car market. But the point is the brokers are not alone here.
All raw material sellers, from steel sellers to spare part, plastic and tire sellers all somehow benefited up to 50 percent. One sold its good inside the stocks by the price of the day and the other justified the increase in price of its good with the increase in workers’ wages. But yet, the brokers payed the boldest role in the middle of the tussle, causing the price of import vehicles to double all of a sudden.
The main problem is that now the domestic vehicle manufacturer want to increase their vehicles’ price tags because they believe with the current circumstance production of the vehicles cost more than expected. That is while they have been raised once recently.
Price Differentiation between Company Charts and Reality of the Market
Comparing MSRP with the price of the vehicles in the market show that there were a lot of turbulence in car market of the country causing the price of the vehicles to rise so much so suddenly. Yet there were no deals in the market with those unreal prices and now the bubble of the fake prices are about to burst.
There is nothing certain yet. Nobody agreed with a 17 percent increase in price of domestic vehicle manufacturer’s products. It is unclear what will finally happen to National Competition Council responsibility, two major domestic vehicle manufacturers and IKCO and SAIPA have also pre-sold their vehicles and will deliver them to the costumers with price of the day of delivery so there is still a chance for them to increase the price of their vehicles.
Khodrocar – Brokers are now planning to benefit even more from the most turbulent time for the car market, two month before the Persian New Year Eve and that is while the market is yet dealing with a lot of troubles.
Khodrocar Journalist: Negar Mirkarimi
Khodrocar Translator: Mostafa Anisi