News ID : 3212
Publish Date : 31 August 2018 - 11:35
The Volvo brand tied with Lexus as the No. 1-rated luxury brand, in the latest American Customer Satisfaction Index Automobile Report, which was released Tuesday.
Khodrocar - "Volvo is the major winner in the luxury-vehicle segment,” the report said. Volvo had an ACSI score of 85 on a 100-point scale, a new high for the Volvo brand and an improvement from a score of 82 last year.

Subaru was the No. 1 mass-market brand, with a score of 84, down 1 point from last year. Honda and Toyota tied for No. 2, followed by Volkswagen at No. 3, with a score of 82. That was an improvement of 4 points, making VW one of the most-improved brands in the survey.

The report is based on interviews with 4,649 customers, chosen at random and contacted via email between Aug. 11, 2017, and July 31, 2018, according to ACSI LLC.

China’s Zhejiang Geely Holding Group owns Sweden’s Volvo Cars. Volvo is making a comeback in the United States, thanks to a new lineup of cars and crossovers.

Through July, Volvo’s U.S. sales were up 37 percent from a year ago, to 56,244, according to the Automotive News Data Center. (Contributor Jim Henry, a freelancer, also writes for Automotive News.)

Volvo, which incidentally means, "I roll" in Latin, launched a redesigned XC60 crossover this year. Volvo’s first U.S. manufacturing plant, in South Carolina, is expected to start building the redesigned S60 compact sedan this fall. Volvo Cars has turned itself around since then-parent Ford Motor Co. agreed to sell Volvo Cars to Geely in 2010.

Lexus, Toyota’s luxury brand, dropped 1 point compared with a year ago in the ACSI survey, but remained in a tie for first place.

Ford’s luxury brand, Lincoln, was No. 2 in the 2018 report among luxury brands, followed by Audi. BMW, Cadillac and Mercedes-Benz were tied for No. 4, with a score of 82. Acura was No. 5, at 81.

Source: Forbes
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