News ID : 2660
Publish Date : 23 May 2018 - 09:17
USA car manufacturing industry experienced some down sides entering 1980’s. Car makers learned to regain their lost glory throughout the years using some specific methods.
Khodrocar – The 80’s was followed by some fundamental changes along. Car makers were forced to change attitude as well and those who did not, met their demise soon. What USA car makers put in practice caused them to survive until today.

1- Focus on Performance Design
Back in 80’s customers were looking for small, low emission city cars. Americans did not like the idea so they started to design their own. Working too hard on aerodynamic characteristics of a vehicle they reached great results in Coefficient of Drag (Cd) department. Corvettes and Gen 3 Chevrolet Camaro and Pontiac Firebird were the best examples of lowest Cd back then.

2- Better interior Design
American car makers were always criticized about their interior designs but no anymore. Although it was a great bit late but in 2012 on, American car makers started to nail the Best interior Design of the Segment prize for various models each year, reaching high end European interior design standards.

3- Using ECO/Turbo Engines
Walking on the same path of the Europeans, Americans started to design hi performance low emission 4 cylinders engines along with those Turbocharged hi spec GT and Sport segment V6s and V8s. replacing carburetors with fuel injection system also greatly affected the engine out puts as well.

4- Competitive Pricing
Setting competitive price and gaining benefits out of large sales figures is the all-time key factor of American car makers. One European low option sedan vehicle costs roughly 40 thousand dollars, as equal as one powerful high option GT, Sedan or SUV.  707 horse power Dodge Charger Hellcat, named the most powerful sedan in the world, costs only 60 thousand USD with performance capabilities close to 150 thousand USD European exotics.

5- Joint Ventures
Joint venture contracts among American car makers and those from eastern Asia brought on a hue load of money for the American party and lots of new technological advances for the foreigners’ side. Joint Venture is a lifesaving method in 21st century and somehow inevitable. Such contracts expands the brands branches overseas and also adds up to the total market share of the car maker.

6- Complete Portfolio
Having products from all segments was not a new idea because it was done from the classic ages. To have a complete portfolio American car makers started to produce vehicles unique to each and every target market. Therefore those cars built for North America are indeed different in matter of size, engine specs and quality from those for other markets.

These 6 above mentioned points are not the only affective factors that helped American car makers to survive and grow again but are indeed of the most important of them. USA’s car industry experienced enormous ups and downs throughout the ages and they paid a great price for their negligence in management by letting go of great brand names such as Oldsmobile, Pontiac, Hummer, AMC, Mercury, Saturn and Plymouth and so on.

USA’s automobile industry is now back on track as it used to be back in the 60’s and 70’s by leaving behind the economical unrests and the  comeback of classic taste of the American costumers, yet the major difference now is that safety, emission and fuel consumption are the main priorities.

Khodrocar Journalist and Translator: Mostafa Anisi

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