News ID : 2464
Publish Date : 26 April 2018 - 15:18
ord Motor Co. on Wednesday said it's reorganizing its operations in China by simplifying its distribution network and appointing new leaders to replace the CEO who abruptly left in January.
Khodrocar -Ford said its dealers in China will be able to offer customers any of the automaker's vehicles, regardless of which company or joint venture builds them, and whether they are locally assembled or imported. The National Distribution Services Division in China replaces what Ford called a complex joint venture and dealer network in that country.

Henry Li, a former vice president for Beijing Mercedes-Benz Sales Service Co., will become vice president of marketing and sales for Ford Greater China, effective May 7. Li will oversee the distribution network and report to Peter Fleet, Ford's group vice president for Asia Pacific.

Richard Chen has been named vice president of strategy and partnerships for Ford Greater China, effective May 16. Chen, who comes from Key Safety Systems, will be responsible for overall China business strategic planning, as well as management of external partnerships and stakeholder relations, Ford said.

The former CEO of Ford China, Jason Luo, also came from Key Safety Systems but left in January for personal reasons that predated his time at Ford, the company said.

"We're reshaping our business in China and adding new talent that will help us compete and win now and in the future in the world's largest auto market," Ford CEO Jim Hackett said in a statement. "At the same time, we are making key leadership changes that will help us accelerate our growth in Middle East and Africa and reshape our global marketing organization."

In addition, Jacques Brent, the president of its Middle East and Africa region, will become the automaker's global director of product marketing, effective June 1, Ford said. That is a newly created position.

The company selected Mark Ovenden, the president of marketing, sales and service for Ford Asia Pacific, to replace Brent as Middle East and Africa president.

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