Khodrocar – Every year in March, the carmakers prepare themselves to participate in the most important car event, Geneva Motor Show. An event that has been held for 113 years. The companies bring their new and their best car models to this exhibition. But what makes this event so important for companies?
The importance of this exhibition can be analyzed from different perspectives:
Supporters and Location
Undoubtedly, holding such a major event requires a huge support and investment. The show is hosted at the Palexpo, a convention centre located next to the "Geneva Cointrin International Airport” which is a very positive point for companies.
This event is organized but International Organization of Automobile Manufacturers, which is a good and major credit. Of course the government also support this event and provide the infrastructures in order to hold the exhibition as best as possible.
Variety of Productions
Carmakers come to Geneva annually with a variety of products. Entering this motor show, you face variety of cars and products and this enthusiast those who doesn’t love cars to visit this event at least for once.
There are nine areas in this exhibition:
1- Motor cars 3 or 4 or more wheels
2- Electric cars and alternative powered cars
3- Special bodywork for motor cars, car design, engineering
4- Converted cars (Tuned Cars)
5- Accessories and parts for motor cars
6- OEM : original equipment manufacturers
7- Workshop installations for the repair and maintenance of motor cars
8- Miscellaneous products and services related to the car industry
9- Animation / Attractions
Participation of Credible Carmakers
Availability of infrastructure, financial and promotional support and the appropriate position of the exhibition makes it a very good opportunity for the carmakers to introduce and present their products. One of the positive points of this exhibition is the company's presentation of their new concept cars at the exhibition.
Evaluation of Rivals
The show is a place for companies to evaluate their rivals and their strategic plans. In addition, this event is like a challenge for car designers. They can compare their designs with other companies and understand the weaknesses and strengths of each other.
The most important factor for manufacturing companies, especially in the field of marketing and sales, is the introduction of products at such a large and credible exhibition. For this reason, the companies spend a lot of money and time on designing their booth and introducing their new products in the exhibition.
Khodrocar Reporter and Translator: Maziyar Jafarieh